Inc.

The Revolution That Never Happened

Health care is not going to be disrupted. So we had to figure out a different path to success

WHEN MY COMPANY, Iodine, launched in 2013, we were part of an epidemic of startups seeking to change health care. There was great enthusiasm on the part of entrepreneurs and investors alike for bringing technology—particularly information technology—to health care, to unleash a wave of transformation that would improve hospitals, health insurers, and drug companies. Given the vast mess that is health care, it

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