Bloomberg Businessweek


It’s good to be the world’s 119th-ranked golfer

A bird has just pooped on Andrew Johnston’s shoulder. Some people would call this a sign of good luck, but Johnston, a 28-year-old professional golfer better known as Beef, doesn’t see it that way. “How is that good luck?” he asks. He’s sitting on the patio at the Bulldog, a small pub on Magazine Street in New Orleans, where students from nearby Tulane University mix with tourists and local hipsters. He’s come to the Bulldog on this mild Tuesday evening in April to drink a few IPAs and promote Arby’s, the fast-food chain that sponsors him. These bar visits, which Arby’s calls Beef Tips, are loosely organized; Johnston might tweet about where he’ll be to his 105,000 followers, but for the most part, he just shows up and starts socializing. Later in the week he’ll play in the Zurich Classic at TPC Louisiana, a course in a southwestern suburb. But right now, he needs

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