Bloomberg Businessweek

THE LIFE OF BEEF JOHNSTON

It’s good to be the world’s 119th-ranked golfer

A bird has just pooped on Andrew Johnston’s shoulder. Some people would call this a sign of good luck, but Johnston, a 28-year-old professional golfer better known as Beef, doesn’t see it that way. “How is that good luck?” he asks. He’s sitting on the patio at the Bulldog, a small pub on Magazine Street in New Orleans, where students from nearby Tulane University mix with tourists and local hipsters. He’s come to the Bulldog on this mild Tuesday evening in April to drink a few IPAs and promote Arby’s, the fast-food chain that sponsors him. These bar visits, which Arby’s calls Beef Tips, are loosely organized; Johnston might tweet about where he’ll be to his 105,000 followers, but for the most part, he just shows up and starts socializing. Later in the week he’ll play in the Zurich Classic at TPC Louisiana, a course in a southwestern suburb. But right now, he needs

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek18 min readSociety
400 Miles To The Nearest Psychiatrist
In all of eastern Montana, the state with America’s highest suicide rate, there’s exactly one practitioner. Rural America has a mental health care crisis
Bloomberg Businessweek4 min readPolitics
The Incredible Sinking Argentina
Over the last 70 years, Argentina has endured hyperinflation, government collapse, and the world’s largest sovereign debt default. It’s spent a third of that time in recession, a record that almost deserves its own chapter in economic textbooks. And
Bloomberg Businessweek2 min readPolitics
What Is Boris Doing?
Whether the U.K. prime minister is pursuing negotiations or an electoral advantage, he’s headed for disaster