NPR

Me, Myself, and IKEA: What Our Love For Swedish Furniture Says About Narcissism

In general, people show a subtle bias toward the self. This is why we love the IKEA furniture we've built, and gravitate toward others with the same name. But there are much larger implications, too.
Modern psychology shows that we all have a little bit of Narcissus in us. Most of us like people who remind us of ourselves — whether that is someone else with the same name or the same birthday. Source: Renee Klahr

It's normal to feel drawn to people you share something with — whether that's a name, or a birthday, or a shared profession or background.

But Brett Pelham finds this preference for things and people associated with us goes far beyond what we might expect. He calls this

You're reading a preview, sign up to read more.

More from NPR

NPR3 min readPolitics
Ex-Pompeo Aide Is Latest State Department Official To Talk In Impeachment Inquiry
Michael McKinley is the latest Trump official to testify before the House committees leading the impeachment inquiry. In a surprise move last week, McKinley quit his job at the State Department.
NPR4 min read
In 'Stolen,' Five Boys Are Caught In A Reverse Underground Railroad Toward Slavery
Richard Bell's true tale details how even as the Underground Railroad ferried enslaved people north towards freedom, free black people vanished from northern cities to be sold into plantation slavery.
NPR3 min read
Hong Kong's Leader Driven Out Of Legislature By Raucous Pro-Democracy Lawmakers
Embattled Chief Executive Carrie Lam was unable to give her annual policy address before the territory's legislature amid shouts in support of anti-government protests and her resignation.