Entrepreneur

Ellevest's Investing Platform Knows How to Speak to Women

Founded by Sallie Krawcheck, a Wall Street vet, the platform understands women's way of investing their money is different than how men do it.
Source: Brian Stauffer

Who runs the investing world? Not women. A staggering number of financial advisers -- 86 percent, in fact -- are male, most of them older than 50. “If we set out to build a business, a female-focused digital investment platform. 

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