The Atlantic

The Failed Launch of The Mummy and the Danger of Franchising Too Soon

Hollywood’s dispiriting trend of using multi-film sagas to attract audiences reaches hubristic heights with Universal’s “Dark Universe.”
Source: Universal

The box office success story of last weekend was Wonder Woman. Patty Jenkins’s well-received take on the superhero, the first DC Comics movie in Warner Bros.’ extended franchise to get good reviews, made $58.5 million to climb to a total of $206 million in nine days. After years of bad buzz for her fellow superheroes Superman and Batman, Wonder Woman is clearly the benefit of strong word of mouth: The movie made only 43 percent less than it did on opening weekend, an incredibly small decline for a blockbuster of that size—Batman vs. Superman, for

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