Fast Company

NORWEGIAN AIR TAKES FLIGHT

The upstart carrier’s insanely cheap fares to Europe are just one more step toward world airline domination.

Ninety-nine dollars isn’t enough to buy a month’s worth of rides on the New York City subway system. But it can get you a plane ticket across the Atlantic on Scandinavian carrier Norwegian Air—and that’s causing more than a little turbulence in the airline industry.

The low-cost airline, which has long connected Scandinavia with destinations across Europe, has been making inroads into the United States for several years, with direct flights from cities such as London, Paris, Copenhagen, and its home base of Oslo. But this year, after winning approval from the U.S. Department of Transportation to use an Irish subsidiary for transatlantic travel, Norwegian is launching a massive expansion.

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