The Atlantic

Apple Is a Step Closer to Making Its Own TV Shows

The tech giant just hired two industry heavy-hitters as it tries to move into a realm occupied by Netflix and Amazon: scripted television.
Source: AP / Eric Risberg

This year, Netflix will spend something in the realm of $6 billon on original programming, more than any media company apart from ESPN. Amazon is expected to spend $4.5 billion. Even Google, the owners of YouTube, are looking to spend hundreds of millions making TV shows this year. Streaming TV is no longer a fad—it’s a booming industry, one that’s competitive with cable and network television, and supremely attractive to artists who want to make their work with the least interference

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