Fortune

ON MESSAGE, OFF TARGET

The world is eager to adopt startup-style business practices. But what if they’re wrong?

WHEN ENTERING an unfamiliar society, it is wise to learn the local customs, the unspoken rules, and the names of its heroes, villains, and gods.

The same rule applies to Startup Land. To an outsider, the world of venture-backed startups might feel impenetrable. But don’t despair: The Internet is littered with free

You're reading a preview, sign up to read more.

More from Fortune

Fortune4 min readSociety
Tech’s Legal Shield Tussle
“SECTION 230 SHOULD BE ABOLISHED,” boomed Salesforce CEO Marc Benioff at a gathering of New York media in October. Many other people feel the same way. Not long ago, the 23-year-old law known as Section 230 was hailed as a pillar of the U.S. Internet
Fortune2 min read
The Tech Forecast
When Facebook announced a global cryptocurrency called Libra last June, the company said it would launch in early 2020. Now those plans are in disarray as partners flee and regulators heap scorn on the scheme. In the new year, look for Facebook to th
Fortune2 min read
The World in Motion
A second Arab Spring will seek to finish dismantling the authoritarian systems that survived the regional revolts nearly a decade before. Energy from late-2019 antigovernment protests in Egypt, Lebanon, and Iraq will spread to the rest of the Middle