Inc.

When Do You Really Need the Next Big Thing?

Surviving the cycle of innovation isn’t about technology. It’s about timing

IF YOU WANT TO SURVIVE the cycle of innovation—that continuous process of discovery, incubation, acceleration, and scaling—there’s something you need to know: If you remain a romantic, and attached to a legacy technology or trend, you are going to lose. One reason I’ve been so successful in my career is because I follow consumer attention. I don’t hold onto what got me here. Yesterday, it

You're reading a preview, sign up to read more.

More from Inc.

Inc.3 min readTech
Washington, D.C.
Inc.’s No. 19 Surge City is known for its government agencies, its cybersecurity firms, and Amazon’s forthcoming HQ2. But the capital’s startup scene is much more eclectic.
Inc.3 min read
Don’t Solve the Wrong Problem
Not long ago, I was presented with a routine, even boring, workplace problem. We redesigned a part of our website, and altered some basic functionality. Some colleagues learned of the change only when they went online, and were baffled by the new flo
Inc.2 min read
The Future Is Female
You will notice something a little unusual about this month’s cover: Our featured CEO, the Wing co-founder Audrey Gelman, was photographed when she was eight months pregnant. As best we can tell, this is the first time that a visibly pregnant CEO has