Bloomberg Businessweek

The Lady Teaching Brazilians How to Shop Online

Magazine Luiza’s use of a chatty avatar has been wildly successful in boosting web sales

Lu’s not like other girls on Tinder. For starters, she’s an avatar. The digital saleswoman popped up on the dating app last June, offering coupons as part of Brazilian retailer Magazine Luiza SA’s strategy to boost e-commerce. She’s been surprisingly effective, increasing the company’s online sales by almost five times the pace of the overall market in the first half

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