The Christian Science Monitor

What's really important about Facebook Russia Ads

Yes, a shadowy Russian firm with ties to the Kremlin bought about $100,000 worth of Facebook ads intended to sway voters during last year’s presidential campaign, the social media giant disclosed earlier this month.

Does it matter? Given the tens of millions spent on political ads in 2016 that’s a bucket of water thrown down a storm drain. And influencing elections with ads is a delicate science. It requires coordination, timing, and finesse – three things the Russian ad buy doesn’t seem to have had.

The problem is, those Russian-bought online spots might be just a hint of a darker, undetected flood of attempts at influence, according to experts in political communication. To

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