Entrepreneur

How the Founder of Zola Grew Her Bottom Line by Giving Away Free Products

To grow its business, the CEO of the wedding-registry website added new services -- and gave them away for free.
Source: Courtesy of Zola
Courtesy of Zola

Since its launch in 2013, has had one way to make money: wedding registries. The company makes registries easierand more efficient -- for example, offering the ability to curate them from dozens of brands, to delay shipping gifts until after the nuptials and to allow guests to pool funds and a smaller slice of items purchased through affiliates. 

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