Bloomberg Businessweek

A Different Way To Cut Kids From The Squad

The soccer world is buying into unproven talent-spotting brain games

About a decade ago, when Eric Castien was writing a history of Real Madrid soccer stars, he asked scouts and coaches what defined the greats. “They all pointed to their head and said, ‘It’s in between the ears, something complex, maybe even magic,’” the Dutch journalist and entrepreneur recalls. Could they be more specific? Not really.

Castien went looking. In 2012 he met Ilja Sligte, an assistant professor at the University of Amsterdam and a rising star in cognitive neuroscience. Two years later the pair founded

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