Bloomberg Businessweek

A Rebel Without A Phone Booth

Sweden’s Rebtel is growing fast by helping immigrants call home

When Rebtel Networks AB opened its doors a decade ago, it sought to offer what it dubbed “rebel telephony”—inexpensive service aimed at students and expats phoning home to places such as Barcelona, Boston, or Brisbane. With that business plan pretty much wiped out by voice service from Facebook, WhatsApp, and Apple’s FaceTime, Rebtel today is more likely to carry calls to Bangalore or Beijing.

Two years ago, the

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