Making It Your Mission

Is the complicated B Corp process to become a better corporate citizen worth it?

THREE YEARS AGO, Emily Lonigro Boylan feared her business was circling the drain. She’d started her user-experience design firm, LimeRed Studio, with the intention of working with socially minded startups and nonprofits. “I wasn’t selling aircraft to Iran in my last job, but selling stuff to just sell stuff felt like garbage,” she says. “I wanted something more mission-based.”

But trying to do right by her employees, give back to the community, and attract socially conscious clients—while managing to keep the lights on—proved difficult. Then in 2014, one of her largest clients scaled back its budget. “We were hemorrhaging money,” she says. “I was banging my

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