Your site is your front door for many of your customers. If old-school web design is holding yours back, follow these tips to make it inviting again

JOEY RUBIN, A PARTNER IN the Los Angeles restaurant Neighbor, had a website for his business. But he realized it wasn’t enough. He wanted something unique, something that better mimicked his carefully thought-out brick-and-mortar operation and offered more freedom to showcase images. So he hired design firm Original Thought to come up with a new one. “We built the brand, the restaurant, the interior, the kitchen, the staff,” Rubin says. “We had to build an original site, too.”

His experience is familiar to many founders. By now, if you have a business, you have

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