The Temptation to Lie

Sooner or later, most of us get into difficult situations. And that’s when character is tested

RUNNING A BUSINESS is a series of decisions: where to locate, what to produce, what to charge, how to distribute. There are consequences—perhaps bad ones—to whatever decisions you make. You must take responsibility for the consequences, or you’ll never learn from your mistakes.

That’s why I’m reluctant to dole out advice to young entrepreneurs. Occasionally, though, I am confronted with a situation where I do

You're reading a preview, sign up to read more.

More from Inc.

Inc.2 min read
Creating Something We Need From Something We Don’t
A common thread runs through the history of the waste-to-energy business: Investors get the sequence wrong. Entrepreneurs’ energy gets expended, and capital is converted to waste. Fulcrum BioEnergy took a different tack, by spending $100 million, and
Inc.1 min read
Where Doctors Discuss The Toughest Questions—privately
When her father was told he had cancer in 2009, Nadine Housri—who was then a New York City–based intern and is now a doctor—reached out to top academic centers to figure out the best treatment. Those conversations made it clear to her that much medic
Inc.2 min readEntrepreneurship
Seeing Fit
Heather Hiles, founder of Pathbrite, an education technology company, wants to help founders find the right investors—and be prepared to sell to them.