Business Today

Digital Dash

The digital era calls for business transformation that would focus on adding value to customer experience

In the digital era, successful companies are not merely delivering products or services. They are delivering experiences, built around their products and services, while quality, cost and functionality remain a 'given' set of considerations. The differentiator, therefore, is the experience delivered. The all pervading digital drive is the foundation for this change, and artificial intelligence is the game changer.

Let us take the case of KONE to understand how things

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