Fortune

IN SEARCH OF ‘VITAL’ COMPANIES

TODAY’S FAST-CHANGING BUSINESS ENVIRONMENT DEMANDS A NEW APPROACH FOR IDENTIFYING TOMORROW’S WINNERS. MEET THE FUTURE 50.

“How do you keep the vitality of Day One, even inside a large organization?”

Amazon.com’s Jeff Bezos, in a 2016 CEO letter to shareholders

IF YOU’RE LOOKING FOR a model of a big company that retains the dynamism of a startup, Amazon.com is a good place to start. Why? In part because, as the quote above suggests, founder and CEO Jeff Bezos knows that successful companies must nourish and retain one characteristic above all: vitality. At BCG, we define vitality as the capacity of a

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