Pivot or Die: How One Travel Company Finally Hit Its Stride

When Tripping.com's customer base wasn't interested in buying what it planned to sell, the company had to find a new model -- and let go of the past.
Source: Courtesy of Tripping.com
Courtesy of Tripping.com

Ever visit a foreign city and wish you could hang with a local -- someone to give you insider tips on the community and culture? Jen O’Neal and Jeff Manheimer were betting on it. “We wanted to build a social travel site, a place for cultural exchange,” says O’Neal. “If you’re in Paris or Prague or Shanghai, we’ll help you

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