Bloomberg Businessweek

Interview Jeff Koons

The creator of some of the world’s priciest art talks about satisfying his public and how excitement affects value

Your recent collaboration with Louis Vuitton is going gangbusters.

When the opportunity to work with Louis Vuitton came about, I thought, This is the perfect company: It has tremendous resources, it understands aesthetics, and it’s used to communicating to people through materialism.

As in, people who buy purses are materialistic?

When I say that I

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek5 min read
How to Save A Network
On a Saturday night in July in Salinas, Calif., officer Cameron Mitchell began pursuing a suspected stolen car. As a couple million TV viewers watched at home, Mitchell chased the vehicle over curbs and through crowded intersections. He attempted wha
Bloomberg Businessweek2 min read
An Old Company Buys New Tricks to Spur Growth
Parker-Hannifin Corp., maker of motion-control technology for planes and factories, isn’t a household name. But at $20 billion, its market value is bigger than that of Nordstrom, Harley-Davidson, and TripAdvisor combined. Founded in 1917 in Cleveland
Bloomberg Businessweek3 min readTech
A Bicycle Built for Many
Swapfiets aims to take its Amsterdam rental/repair business into every city with a bike rack