NPR

Is 'Natural Flavor' Healthier Than 'Artificial Flavor'?

These ingredient appears in the nutrition labels of all kinds of foods. But what, exactly, is the difference between them? It turns out the biggest distinction may be in the marketing.
Source: Joy Ho for NPR

Pick up any packaged, processed food, and there's a decent chance that one of its listed ingredients will be "natural flavor." The ingredient sounds good, particularly in contrast to another common and mysterious ingredient, "artificial flavor." But what exactly does natural flavor mean? When a reader posed the question, I contacted nutritionists and flavorists — yes, that's a profession — to find out.

"Basically, if something, director of the New York City Food Policy Center at Hunter College.

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