Fast Company

Ad Agency Wieden+Kennedy Turns Emerging Tech Into a Marketing Tool

Nilesh Ashra, left, brings an engineering background to the Lodge, while co-lead Paulo Ribeiro is a veteran marketer.

In September, Nike unveiled a new retail experience that reduces the time it takes to customize shoe graphics from eight weeks to less than two hours—short enough that it can be done on demand and in-store. The project, which combines video-game-style

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