How the Founder of Baked by Melissa Recovered From Her First Holiday Sales Disaster

Melisa Ben-Ishay talks about her first big mistake (during the holiday rush!) and what it taught her about prepping for sales spikes.
Source: Ashley Sears Photography
Ashley Sears Photography

Introducing our new podcast, Problem Solvers with Jason Feifer, which features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur's editor in chief, spotlights these stories so other business can avoid the same hardships. Listen below or click here to read more shownotes.

The can be a killer. For many entrepreneurs, particularly those in , the stretch between Halloween and New Year’s is when , systems get strained and even the smallest inefficiencies can amplify

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