Entrepreneur

Why Storytelling Will Continue to Be the Go-To Marketing Strategy in 2018

Creating a compelling vision -- and expressing it well -- is key to capturing your place in the market.
Source: Morsa Images | Getty Images
Morsa Images | Getty Images

For 2018 trends, we asked an expert on what entrepreneurs can expect this coming year in marketing.

Traditionally, you raised money from friends and family, , lost money for one. But because Amazon for its entire life has made no money, and is the fourth most valuable company in the world, that has reshaped entrepreneurship. Now the path looks like this: Raise as much as cheaply as possible, and quickly establish a leadership position. There is a race to identify yourself as the in every sector. You don’t brag about profits. You brag about year-on-year revenue growth, mindshare and leadership position.

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur2 min read
How This Cowboy Hat Reminds the CEO of Zenefits That Hard Work Is Always Worth It
When he's not at the office, Jay Fulcher is working at his family's horse ranch. Both take a grueling amount of time and commitment.
Entrepreneur3 min read
Why This Online Clothing Company Started Sharing Its Profits With Brick-and-Mortar Stores
To calm the nerves of traditional shops and department stores (and grow their customer base), Ledbury made a drastic offering.
Entrepreneur3 min read
I Became a Better Marketer When I Started Thinking Like an Entrepreneur
A few months ago, my wife and I were brainstorming ways to market our novel. We spent three years writing it together -- it’s called Mr. Nice Guy, and it comes out October 16. And as any author knows, publicizing and marketing a book is tough. It’s a