Entrepreneur

In 2018, Get Ready to (Finally) Embrace Virtual and Augmented Reality

Storytelling will always be a strong tool for entrepreneurs-but creativity is key, now more than ever.
Source: Hero Images | Getty Images
Hero Images | Getty Images

For 2018 trends, we asked an expert on what entrepreneurs can expect this coming year in storytelling. 

Understanding your matters. It always has, and it always will. In that way, never changes. But technology and consumer behavior are changing faster than most existing models can keep up with, and 2018 will be an extremely interesting time for entrepreneurs who are in the business of storytelling -- or, frankly, who are just looking to tell stories about their business.

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur13 min readEntrepreneurship
With Girlboss, Sophia Amoruso Is Using Past Failures to Fuel Her Latest Success
During the spring of 2017, the world was getting nasty toward Nasty Gal’s Sophia Amoruso. It wasn’t a treatment she was used to. Until then, she’d been an entrepreneurial darling: the It-girl founder of a booming clothing retailer, frequent subject o
Entrepreneur6 min readFood & Wine
How Christina Tosi Took Milk Bar From a Single Bakery to a Sugary Empire in 10 Years
The chef and entrepreneur won't settle for anything less than perfection -- which is why she spent two years developing a single cake recipe.
Entrepreneur2 min read
How Franchises Can Find the Right Technology Partners and CRMs
One size doesn't fit all. Here's how franchise systems can find the perfect fit -- and prepare their franchises for changes to come.