Entrepreneur

In 2018, Get Ready to (Finally) Embrace Virtual and Augmented Reality

Storytelling will always be a strong tool for entrepreneurs-but creativity is key, now more than ever.
Source: Hero Images | Getty Images
Hero Images | Getty Images

For 2018 trends, we asked an expert on what entrepreneurs can expect this coming year in storytelling. 

Understanding your matters. It always has, and it always will. In that way, never changes. But technology and consumer behavior are changing faster than most existing models can keep up with, and 2018 will be an extremely interesting time for entrepreneurs who are in the business of storytelling -- or, frankly, who are just looking to tell stories about their business.

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur5 min read
Why Charities Are Launching For-Profit Businesses
Kenton Lee was traveling through Nairobi when he had, as he says jokingly, “the only idea I’ve ever had.” He saw an orphan girl’s shoes that were way too small; someone had cut off the front so her toes could stick through. “Right there, I thought, W
Entrepreneur3 min readTech
CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.
In an industry as crowded as CBD, how can any startup stand out? It’s a question everyone in the space must answer, as a tsunami of CBD-infused products flood onto store shelves nationwide. So when the cofounders of Feals entered this space, they coo
Entrepreneur3 min read
Why This Entrepreneur Went from Independent Business Owner to Franchisee
Nikki Taheri grew up in Tehran during the Iranian Revolution and was raised on tales of her trailblazing grandmother -- a six-foot-tall woman who chose to forgo a hijab and dressed as a man in order to pursue a career in trade. Taheri never met her g