Bloomberg Businessweek

Can a Blue-Collar Workhorse Go Green?

Ford’s F-150 pickup, its top-selling vehicle, will get a hybrid version

People who buy Ford Motor Co.’s F-150 truck don’t much care about fuel economy. It ranks 28th on their list of priorities, according to the automaker’s research, way below such essentials as durability and reliability, even the roominess of the cab. Yet Ford is plowing ahead with a gasoline-electric hybrid of the crazy-popular truck, which has been the best-selling vehicle in the U.S. every year since the first Reagan administration. To coax pickup fans into the

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