Daily O

How many pre smartphone launch 'leaks' will it take before people realise it's a gimmick?

Manufacturers need to understand the practice is akin to jumping on ethical minefields.

There's no putting a price on the charm of witnessing a new phone being introduced to the world. From the launch events of the initial iPhones – which brought with them a unique kind of showmanship courtesy of Apple's former CEO, Steve Jobs – the unveiling of these much-awaited gadgets has become a series of spectacle that the average tech enthusiast eagerly awaits all year.  For them, this act of unveiling is an exhilarating feeling that is mystery and magic wrapped into one.

Despite the industry growing at a rapid pace, and

You're reading a preview, sign up to read more.

More from Daily O

Daily O3 min read
Remembering Shammi Kapoor, India's answer to Elvis Presley
For the longest time, Shammi Kapoor remained the man who’d boisterously declare his love for Pan Parag — red-lipped from chewing some, dressed in a blue silk kurta and Nehru jacket, with back-brushed slick hair and a bushy beard. “Baratiyon ka swagat
Daily O4 min read
The Original Female Superstar: How Vyjanthimala Danced Into Bollywood, And Made The Industry Dance Around Her
She reigned over Hindi cinema during its golden era. Yes, Vyjayanthimala was the queen of the 1950s and 1960s — especially of the ‘golden 1960s’. From black and white classics to coloured films, she saw it all and brought with her the unique dimensio
Daily O3 min read
Because Rakhi Is Not Regressive! An Open Letter To Those Who Think Raksha Bandhan Is Patriarchal And Sexist!
It’s that time of year again when harmless colourful pieces of thread are going to become the symbols of the systematic oppression of women — or, as some liberals might say, the very epitome of all-things-patriarchal. What is it about Raksha Bandhan