The Atlantic

Patagonia, REI, and the Politics of 'The President Stole Your Land'

Brands are aware that in a hyper-partisan climate, it can be conspicuous not to weigh in on heated debates.
Source: George Frey / Getty

On Monday, President Donald Trump greatly reduced the size of two national monuments in Utah, shrinking Bears Ears by more than a million acres and cutting the size of Grand Staircase–Escalante almost in half.

Later in the day, some private companies shared their feelings about public lands.

Patagonia, the outdoor-clothing retailer, responded by showing visitors to its website a black page with large white text that read, “The President Stole Your Land.” Under that heading, the company called Trump’s move “illegal.” Those who just came for

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