Business Today

Niche Play

By following the strategy of doing a few things well, V.C. Nannapaneni has helped Natco Pharma carve out a space for itself.

At a time when stock prices of most big players in the pharmaceutical industry have plummeted sharply on the bourses, Hyderabad based Natco Pharma stands out the `2,078 crore company has stood its ground despite ups and downs. Consider this: in the past three years, Sun Pharma, the biggest Indian pharma company, has seen its share price tumble from `827.2 to `578.8, taking its market cap down from `171,316.3 crore to `138,860 crore. Lupin's story is similar its share price fell from `1,429.7 to `899.2 and market cap slipped from `64,223.8 crore to `40,644.1 crore.

Analysts often refer to how most companies are currently trading at less than 50 per cent of their peak share prices two years ago. However, Natco saw its share price move up from `299.5 to `998.9 closer to the 52 week high of `1,080. One could argue that Natco's US business

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