New York Magazine

Meet You on the Corner of Hype and Mercer

Two blocks in Soho have become a fashion destination for streetwear-obsessed boys.

IF I WERE THE MOTHER of a teenage boy who owned more than three pairs of sneakers and spent longer than 60 seconds looking at himself in the mirror each morning, the intersection of Mercer and Howard Streets in Soho is where I would go looking for him if he ever went missing.

In the past few years, these off-Broadway streets have become a destination for fashion-curious men (and some women) who want to buy into streetwear culture and its many forms, from graphic skate tees to Adidas sneakers designed by Kanye West. Stores including VFiles, Stadium Goods, Billionaire Boys Club, Palace Skateboards, NikeLab 21M, and Off-White create an outdoor mall for items such as these, which are particularly hyped

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