Bloomberg Businessweek

YouTube Tries to Think of the Children

A walled garden for the video site’s advertisers makes things tougher for amateur creators

You know things are bad when the engineers show up in suits.

In early January, YouTube’s technical chiefs dressed up to meet privately in Las Vegas with several prominent ad agencies. The Google executives in charge of YouTube’s ad sales had arranged the meetings to assure advertisers the video site was working to get its problems under control. Months of outrage had followed reports that YouTube had let terrorist leaders continue to post recruiting videos and aired

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