Los Angeles Times

Elon Musk sold 10,000 Boring Co. flamethrowers in 2 days. He knows what his fans like

LOS ANGELES - Elon Musk knows his audience. He just sold tens of thousands of hats emblazoned with the name of his Boring Co. tunnel business, then followed up by slapping his brand on something far less practical: flamethrowers.

The Los Angeles entrepreneur - who also leads SpaceX and Tesla Inc. and has a flair for showmanship - said Monday that his tunneling firm had pre-sold 10,000 Boring Co.-branded flamethrowers

You're reading a preview, sign up to read more.

Related Interests

More from Los Angeles Times

Los Angeles Times4 min readPolitics
Portland Tries To 'Keep Weird' As Another Far-right Vs. Anti-fascist Faceoff Unfolds
PORTLAND, Ore. - Far-right demonstrators declared victory in Portland on Saturday - as did masked anti-fascist counter-protesters, the mayor and even a third group dressed as dinosaurs and bananas - after dueling rallies gave extremists the national
Los Angeles Times4 min readPolitics
US Sanctions On The High Seas Test European Allies' Patience
BEIRUT - In the escalating tanker wars between the West and Iran, Washington is facing resistance from its traditional international partners. The Trump administration wants to take its "maximum pressure" campaign to the high seas, blocking Tehran's
Los Angeles Times6 min readPolitics
Japan, Korea And The Messy Question Of How To Pay For Historic Wrongs
She was just 13 in 1945 when she was forced to toil for months in a factory servicing the desperate last gasp of Japan's war effort. Today, Kim Jeong-ju can point to many culprits to blame. There was the elementary school teacher who lied and told he