Bloomberg Businessweek

We’ve Been Gamed

The appearance of Olympic amity on the Korean Peninsula will be short-lived

With the Winter Olympics set to kick off in the alpine resort town of Pyeongchang, South Korea has welcomed a regime that only months ago was threatening to destroy it. North Korea has crashed the party, dispatching pop diva Hyon Song Wol and a cheerleading troupe, dubbed the “army of beauties,” as cultural emissaries. On Feb. 9, in a gesture designed to strike an emotional chord, a combined North-South team will march behind a Korean unity flag at the opening ceremony that will be broadcast worldwide.

Such is the surreal state of play on the Korean Peninsula, thanks to a diplomatic gambit initiated by South Korean President Moon Jae-in and embraced at the start of the year by North Korean Supreme Leader Kim Jong Un. Both sides are counting on sports diplomacy to ease the acrimony between the two nations, which have technically been at war since 1953.

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