Bloomberg Businessweek

Forget Cord Cutters. QVC Lives On

The king of cable home shopping wants to become the Netflix of retailing
On the set of one of QVC’s studios in Pennsylvania

Standing next to a clothing rack on a TV studio set in West Chester, Pa., Pat James-Dementri, a host on home shopping channel QVC, urges viewers not to wait to buy a blouse and tank top set. Order now, she says, and get 30 percent off. Then she translates the price into the channel’s signature math: “Three easy pays of $16.66.” That folksy, old-school style of selling, used by the company since its founding in 1986, is burned into the memories

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek17 min read
Milk Money
To lure drivers off Interstate 65 at Exit 220, about 70 miles southeast of Chicago, the roadside ads lean hard on wordplay. A metal corncob the size of a speedboat carries the words, VISIT EAR OFTEN! A sign with a cow on it promises A DAIRY GOOD TIME
Bloomberg Businessweek4 min read
Trump Gets Pushier With NATO • The Alliance Is Being Hectored By The Leader Of The Superpower That Founded It
NATO is a slightly odd collection of countries. Some of its 29 members fought wars against each other. Some are sparring even now over territory and influence. One—Turkey—is busily stirring the pot over everything from Syria to Libya to control of en
Bloomberg Businessweek4 min read
Shutting Down Canada
• To kill a pipeline project, demonstrators are targeting transport links, paralyzing industry