Bloomberg Businessweek

Taking the Sex Out Of Sports in Europe

Groups from Formula One racing to pro darts have a #MeToo moment

They’re known as grid girls, walk-on girls, or ring card girls—the attractive, often scantily clad young women hired to work on the sidelines and podiums at male-dominated sporting events. Now many of them are out of a job, as European sports are having a #MeToo moment.

“This custom does not resonate with our brand values and clearly is at odds with modern-day societal norms,” said Sean Bratches, managing director

You're reading a preview, sign up to read more.

Related Interests

More from Bloomberg Businessweek

Bloomberg Businessweek4 min readPolitics
Advantage, Putin
The day after he decided to shift U.S. troops out of the path of the Turkish military incursion in Syria, President Donald Trump took to his usual platform to defend his actions. “The two most unhappy countries at this move are Russia & China,” he sa
Bloomberg Businessweek6 min read
The New Zermatt
Backed by Egyptian billionaire Samih Sawiris, Switzerland’s Andermatt is a new skiers’ paradise that’s been around for years.
Bloomberg Businessweek2 min read
Icy Hot
THE DOLOMITES, ITALY The rooms at Adler Lodge Ritten were modeled after rural Alpine dwellings, but these come with private saunas and balconies that overlook the majestic Rosengarten and the Latemar mountains. Nestled a short cable-car ride from the