Fortune

TOP OF THE HOPS

How Lagunitas Brewing Co. came to be.
HOW I GOT STARTED Tony Magee relaxes in the tasting area of the Lagunitas brewery in Petaluma, Calif.

When Tony Magee’s printing business went belly-up in the ’90s, he decided to open a craft brewery, trying his hand at creating new home-brew flavors. Living off credit cards and home-equity loans, he built Lagunitas Brewing Co. into a brand known for its pot-smoking founder and freewheeling pub parties. Lagunitas, now fully owned by Heineken International, had $228 million in annual revenue in 2016, and Magee remains as chairman of the board.

I STUDIED MUSIC composition at Northern Illinois University. I was good, but not great, and I dropped out. I moved to California and in 1987 took a sales position in San Francisco

You're reading a preview, sign up to read more.

More from Fortune

Fortune1 min readTech
Capital Offense
YOU’D BE HARD-PRESSED to find a company more committed to using the so-called public cloud than Capital One. America’s seventh-biggest bank by revenue has spent years winding down its data centers—from eight in 2014 to zero planned by the end of 2020
Fortune11 min read
Big-box Rebound: How Target Packaged A Turnaround
In 2017, the struggling megachain spooked Wall Street and earned mockery in the retail world by committing billions to revamping its stores. That Hail Mary pass connected for a touchdown: Today, more-inviting shopping floors and smoother e-commerce h
Fortune3 min read
Translating Success
IN HIS 41 YEARS ON EARTH SO FAR, Luis von Ahn has changed the world three times. People still blame him for the first. That invention, which had its public debut on Yahoo in 2000, had a mouthful of a name; the Guatemalan-born computer scientist call