Fortune

FINDING THE PERFECT BLEND

When America’s best chefs need a pinch of magic to take their dishes to the next level, there’s one man they call upon.
Sercarz’s blends can contain up to 23 spices.

TAKE ONE STEP INSIDE LA BOÎTE, a Manhattan-based spice emporium, and it soon becomes clear why owner Lior Lev Sercarz has earned the monikers “spiceologist” and “spice therapist.” The fragrant shop resembles an apothecary of seasonings, stacked with glass jars filled with his proprietary, exotically named blends like Orchidea (Sichuan pepper, lime, orchid root), as well as tins of his famous spiced, French-style biscuits.

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