When America’s best chefs need a pinch of magic to take their dishes to the next level, there’s one man they call upon.
Sercarz’s blends can contain up to 23 spices.

TAKE ONE STEP INSIDE LA BOÎTE, a Manhattan-based spice emporium, and it soon becomes clear why owner Lior Lev Sercarz has earned the monikers “spiceologist” and “spice therapist.” The fragrant shop resembles an apothecary of seasonings, stacked with glass jars filled with his proprietary, exotically named blends like Orchidea (Sichuan pepper, lime, orchid root), as well as tins of his famous spiced, French-style biscuits.

You're reading a preview, sign up to read more.

More from Fortune

Fortune2 min read
Bonds Put Buyers In a Bind
Investors looking to offset risk have typically turned to bonds. But what happens when that logic is turned on its head?
Fortune5 min readTech
High Tech Takes On Mass Shooters
Artificial intelligence–powered security cameras that detect guns are being pitched as an extra layer of protection against a plague of violence.
Fortune17 min read
Once Upon A Time At Netflix
Apple, Disney, HBO, and others are challenging the digital entertainment giant’s dominance like never before. Here’s how the company plans to fight back—and win—in the streaming wars.