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  • Inc.

    CRUSHING IT

    W&P Design realized that ice trays sucked. So the Brooklyn firm decided to take on the design challenge lurking in its freezer.
    by ZOË HENRY Feb 28, 2018 1 minute
    ON THE ROCKS Spheres, blocks, spears, and crushed pieces are just some of the shapes Peak Ice Works arms home mixologists with.

    It’s not often that new product ideas come from a stab

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