Inc.

Raising the Bar

Peter Rahal started RxBar, a protein-bar company known for its sleek, minimalist packaging, in 2012. Five years later, he and co-founder Jared Smith sold their startup to Kellogg for $600 million.
GOING IN-HOUSE Rahal, 31, is CEO of the Chicago-based RxBar, now a Kellogg subsidiary.

Why did you start a food business?

My father’s family is in the juice-concentrate business and my mother’s is in juice manufacturing. Both sides are Lebanese, and my parents were set up at my uncle’s funeral. I tried to get a job in

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