Men's Health

You’re Hired!

IT’S NEVER BEEN EASIER TO SEARCH FOR YOUR DREAM JOB—OR HARDER TO LAND IT. HERE’S HOW TO USE SMART TOOLS AND OLD-FASHIONED PEOPLE SKILLS TO GET

Age 25

Title User Acquisition Marketing Manager, HubSpot

Home base Boston

Number of applications sent 5

Favorite job-hunting tool “A spreadsheet to keep track of my applications and all the people I needed to follow up with.”

Best job advice he received “Don’t always think about what you want to do next. Focus on being damn good at your current role.”

Biggest career win “In January 2016, I pitched an idea for an event the company hadn’t done before. It was a success, with more than 15,000 registrants. Now it’s a recurring thing.”

Advice for the rest of us “Find a role that sets you up for future success, even if that means starting at the bottom.”

LAST YEAR, WHEN SNAPCHAT UNVEILED ITS VIDEO FUNCTION, CONNOR MacDONALD HAD THE BRIGHT IDEA OF ADDING THE SOCIAL MEDIA PLATFORM TO HIS JOB-SEEKING TOOLKIT. HE MADE A FEW VIDEOS AND SHORT ANIMATION “SNAP STORIES” AND SENT THEM OUT TO 100 OR SO COMPANIES, EXPLAINING WHY THEY SHOULD HIRE HIM. WITHIN A FEW MONTHS HE LANDED A MARKETING GIG. ¶ MacDONALD ISN’T A SAVANT; HE JUST APPLIED THE RIGHT TOOL AT THE RIGHT TIME TO ADDRESS AN AGE-OLD PROBLEM—NEEDING TO PAY THE RENT. ¶ “IT WAS ABOUT COMMUNICATING THAT I WAS A CREATIVE PROBLEM SOLVER. THE VIDEO COVER LETTER WAS JUST THE VESSEL FOR THE IDEA,” HE SAYS.

cold calling—but with digital tools that make the hunt easier. He listed 25 to 35 contacts per company and sent them all messages via LinkedIn, Facebook, or email to set up phone calls. From those, he received 10 replies from each company. From each of those 10, he arranged three phone calls.

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