Women's Health

Rise of the Wellness Coach


Five years ago, Jennifer Aube, now 36, of Toronto, was 5'4", 245 pounds, and desperate to lose weight. So when her new gym offered weekly $60 appointments with a wellness coach, she booked a session immediately, without looking into his credentials. “We talked about my usual diet and activity level, and he asked, ‘How hard are you willing to work?’” she recalls. Then he gave her a boilerplate plan: 60 to 90 minutes on the elliptical six days a week and a 1,400-calorie-a-day diet, with small meals, protein shakes, energy bars, and a once-a-week 24-hour liquid cleanse. She pushed herself—but the weight didn’t exactly fall off. “I had to weigh in every week, and when I just lost a pound, the coach looked at me like I was cheating,” she says. “He didn’t ask how I was feeling or my daily stressors or anything. It was all about one thing: the scale.” A month into her new routine, he sold her a caffeine supplement to “jump-start” her metabolism. It revved up

You're reading a preview, sign up to read more.

More from Women's Health

Women's Health5 min read
Flying High
Desert heat can suck all the moisture from your skin. Rehydrate with Vaseline Intensive Care Calming Healing Lotion ($6, at Walmart). “I’ve always, always wanted nothing more than stability,” the 25-year-old actress tells me while seated at Café Pari
Women's Health4 min read
Game Changers
THIS GADGET HYPERVOLT, $349 If I won the lottery, I would do one thing immediately: book a standing appointment for a weekly massage. Running, pullup training, crunching over my laptop…it all makes me sore! And I love working out the kinks. But I liv
Women's Health3 min read
Liz’s Letter
EDITOR-IN-CHIEF @lizplosser I think back to my first job at a health brand 15 years ago, and oh boy, the wellness world has evolved so much. Back then, I was a sleuth on a mission to uncover the most undercelebrated products, tech, ideas. Today, our