Entrepreneur

More Women Are Entering Franchising -- and It's Changing the Industry

Women are buying franchises at a rate far faster than men. Now the industry is asking itself: Why?
Source: Magdiel Lopez
Magdiel Lopez

Robin Mainer was a longtime commissioned salesperson for an insurance company. But by the time she turned 51, those commissions had dried up. She needed to figure out what, as she says, she wanted to do when she grew up. Mainer and her friend and co-worker Kimera Shepler decided to think hard on it and come back with a plan. 

“I went home and prayed about it,” Mainer says. “I said, I want a clear direction. I’ll do whatever you want, but I need a direction.” 

Related: How to Succeed as a Female Leader Anywhere In the World

The next day, she went to get her oil changed -- not expecting it to be part of that new direction. And for a while, it wasn’t. The man who checked her in took her keys and told her to sit down next to two other women in the waiting area. As they waited, a male customer came in, greeted the same man at the front desk and told him he was in a big hurry. 

“The employee asked the gentleman, ‘What kind of oil do you want? Do you need wiper blades?’ All this other stuff,” Mainer

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