Los Angeles Times

Big-budget TV meets Bollywood as Amazon and Netflix do battle in India

MUMBAI - Among the billboards for jewelers, stylish sedans and vacation destinations plastered across this commercial hub, two new American imports now beckon India's aspirational class.

Amazon and Netflix are barreling into the entertainment business in the world's second-most populous country, investing millions of dollars to develop Indian series that they hope will make this their next big growth market.

Amazon Prime Video, the video-on-demand platform of the Seattle-based online retailer, is producing more than 20 original series in India, which the company says is among the most of any country where it is active.

Netflix has announced seven local series, with the first - "Sacred Games," a Hindi- and English-language adaptation of Vikram Chandra's 2006 novel steeped in Mumbai's criminal underworld - due for worldwide release this year with two well known Indian actors in lead roles.

The competition not only reflects how the American studios'

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