Business Today

Better rewards, fewer risks

Forget jugaad or risk aversion; the wave of discovery driven disruption will help India Inc. stay relevant in uncertain times.

It may sound oxymoronic but risk mitigated innovation exists, and it has nothing to do with jugaad, the frugal innovation (in)famously popular in India.

The framework called discovery driven disruption, or DDD, is all about driving growth in uncertain times. In this disruptive and unpredictable era, coping with uncertainty has become every business leader's imperative. When revenues plunge and performance drops precipitously, it is easy to panic, freeze in the headlights or otherwise guarantee that the effects of the downturn will be far more serious and longer lasting than they need to be.

At its core, DDD is a planning and execution methodology that helps you create a portfolio of projects that protect and enhance

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