Daily O

Amitabh Bachchan to Shah Rukh Khan to Akshay Kumar, Bollywood is all political now

Indian cinema is now being shaped by state and national political pressures, decisions, and negotiations.

Indian voters are extremely diverse, be it in terms of ethnicity, caste, class, religion or linguistic identity. And it is fair to say that one of the things that brings this heterogeneous population together is cinema. Since 2014, Bollywood movies and actors have gone unnoticed trying to make an impact in national politics. Bollywood has been influencing social constructions of Indian identity, and affecting political change as well since decades. But the industry is now being shaped by political pressures, decisions, and negotiations. The political priorities within Bollywood have changed since the "second coming of NDA" and the new political environment has impacted film production and opportunities for celebrity activism.

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Amitabh Bachchan had played a key role in positioning the spotlight on Narendra Modi, before he could that helped in enhancing the prime ministerial candidate's image across the country.

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