Apple Magazine

APPLE EVENT EDUCATION: NEW iPAD & ALL THE NEWS FROM THE STAGE

As Tim Cook took center stage for Apple’sfirst event of the year , he began to lead a discussion on education, saying “At Apple, we care deeply about education because we love kids and we love teachers.” Cook stated that education has been a huge part of Apple’s identity for 40 years, explaining “We had a unique insight into how technology could inspire kids to unleash their creative genius. And we believed that technology could help teachers deliver a unique and personalized learning experience to all kids. We’ve never stopped believing this, and we’ve never stopped working on it.”

Taking it out of California to host at a high school in Chicago, Apple promised to focus its latest products toward an education market that has, until now, been dominated by Google and Microsoft. As part of the event’s introduction, Cook discussed some of the education projects that Apple has been working on, including a 10-year study called “” in which the company has hugely increased the engagement of students and teachers thanks to its products. Similarly, Apple has also made the Everyone Can Code initiative available in its retail stores for those who want to learn to code with Swift Playgrounds.

You're reading a preview, sign up to read more.

More from Apple Magazine

Apple Magazine4 min read
Google Ads: Effective, A Little Frustrating, Businesses Say
For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Jeff Moriarty sees both sides. Moriarty, marketing director for his family’s jewelry business, has handled its on
Apple Magazine2 min read
Pear Therapeutics CEO Explains App For Addiction Treatment
Smartphone apps have transformed the way we read the news, hail rides and connect with friends and family. Pear Therapeutics aims to leverage that technology to enhance treatment for patients battling addiction with alcohol, opioids and other drugs.
Apple Magazine2 min read
Virtual Reality Used To Highlight Uranium Contamination
Activists are using virtual reality technology to focus on areas of the Navajo Nation affected by uranium contamination. The arts collective Bombshelltoe has collected 360-degree footage of land near Churchrock, New Mexico, to show how people and the