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As Tim Cook took center stage for Apple’sfirst event of the year , he began to lead a discussion on education, saying “At Apple, we care deeply about education because we love kids and we love teachers.” Cook stated that education has been a huge part of Apple’s identity for 40 years, explaining “We had a unique insight into how technology could inspire kids to unleash their creative genius. And we believed that technology could help teachers deliver a unique and personalized learning experience to all kids. We’ve never stopped believing this, and we’ve never stopped working on it.”

“iPad opens up new opportunities for learning, both inside the classroom and beyond.”

Taking it out of California to host at a high school in Chicago, Apple promised to focus its latest products toward an education market that has, until now, been dominated by Google and Microsoft. As part of the event’s introduction, Cook discussed some of the education projects” in which the company has hugely increased the engagement of students and teachers thanks to its products. Similarly, Apple has also made the Everyone Can Code initiative available in its retail stores for those who want to learn to code with Swift Playgrounds.

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