Sweet Deal

Nicole Tanner co-founded Swig, a St. George, Utah-based drive-through “dirty soda” fountain, with her husband, Todd, in 2010. Over the next seven years, they grew the business into a 17-store chain, before selling it to Four Foods Group.
GO BIG OR GO HOME Nicole Tanner’s company, Swig, sells customized fountain drinks in sizes ranging from 16 to 44 ounces. Tanner likes hers with a sugar cookie on the side.

How did you get the idea for a drive-through that sells flavored sodas?

My husband and I would go to Sonic because we just wanted a good fountain drink, with the pebble ice and the Styrofoam cup to keep it cool.

You're reading a preview, sign up to read more.

More from Inc.

Inc.1 min read
Hot New Startups, Cool Older Looks
Like many great startup origin stories, the one for Love Billy!—a New York-based direct-to-consumer clothing brand—begins at a party. It was 2015, there really was a Billy, and Candice Pool Neistat thought it’d be funny to wear a T-shirt emblazoned w
Inc.2 min read
We asked each Pillar for an object lesson: the backstory of one thing that captures what their communities mean to them.
Inc.4 min read
You’ve Been Sued — Now What?
Legal problems can crop up from out of nowhere. Find out how to minimize the costs to your time and wallet—and how to avoid common hazards in the first place.