Inc.

Sweet Deal

Nicole Tanner co-founded Swig, a St. George, Utah-based drive-through “dirty soda” fountain, with her husband, Todd, in 2010. Over the next seven years, they grew the business into a 17-store chain, before selling it to Four Foods Group.
GO BIG OR GO HOME Nicole Tanner’s company, Swig, sells customized fountain drinks in sizes ranging from 16 to 44 ounces. Tanner likes hers with a sugar cookie on the side.

How did you get the idea for a drive-through that sells flavored sodas?

My husband and I would go to Sonic because we just wanted a good fountain drink, with the pebble ice and the Styrofoam cup to keep it cool.

You're reading a preview, sign up to read more.

More from Inc.

Inc.4 min read
How The 9/11 Tragedy Pushed Her To Build Anew
Keri Mungo is co-founder and CEO of SABG—the Strategic Alliance Business Group—which provides technical services for the federal government, including the Missile Defense Agency and the Department of Defense. Prior to starting her company, she spent
Inc.2 min read
Grit, Growth, and Great Ideas
Every year, the Inc. team gathers the data, crunches the numbers, and compiles the Inc. 5000. And the Inc. 5000 is not a mere list of the fastest-growing private companies in America. It’s the backbone of the U.S. economy. These businesses generate h
Inc.5 min read
Founders Project Best Dressed
Inc. 500 alum and savvy e-tailer Sarah LaFleur of M.M.LaFleur mentors Revelry founder Michelle DeLoach, who runs a wedding wear startup that cracked this year’s Inc. 500.