In the Field

Ben Jacobsen failed as a tech founder. Then he fell in love with sea salt and turned it into a thriving business.

While attending business school in Copenhagen in 2004, Ben Jacobsen fell in love with Maldon sea salt, the flaky finishing salt prized by chefs. Returning to the United States—landing in Portland, Oregon—he was shocked to find that no one here was harvesting anything like that high-end sea salt.

After his mobile-app-discovery startup went belly-up, Jacobsen began lugging 275-gallon wine totes of seawater from Netarts Bay back to

You're reading a preview, sign up to read more.

Related Interests

More from Inc.

Inc.2 min readTech
Unconventional Wisdom
One of the great joys of working at Inc. is seeing how real stories of successful entrepreneurs differ from the clichéd notions you see elsewhere. Take Pat Brown, founder of Impossible Foods, the company that brought the world the meatless burger th
Inc.2 min read
Dollars to Doughnuts
Quick—give us your best pitch for a new doughnut. Shark Tank ’s Robert Herjavec demanded that—and other feats of startup savvy—of three founders in New York City last August at the second event of this year’s Small Biz Challenge, sponsored by the UPS
Inc.3 min read
The Impact You’ll Have
The past few months, I’ve begun to care about my company’s impact on the world. Actually, this is my job. Since my startup was acquired by GoodRx a few years ago, I’ve run research and communications, and given that GoodRx is all about helping peopl